Emoticom was created by two digital marketing experts, Alban de Fraipont and Romain Leloux.
Both with a solid background in marketing and communication, they created Emoticom to develop the importance of emotion in digital communication to trigger conversions.
This emotion driven approach was developed for the movie industry and is now used for other industries. Their complementary skills enable them to conceive strategies accross channels whether it be using social media, websites, video or other media.